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Important Ingredient of a Successful E-Commerce Recipe
Lijesh Shetty, Director Of E-Commerce & Digital Development, Srs Distribution Inc.


Lijesh Shetty, Director Of E-Commerce & Digital Development, Srs Distribution Inc.
Lijesh Shetty is an experienced technology leader who currently serves as the Director of eCommerce at SRS Distribution, a leading distributor of roofing and building materials in the United States. With over 20 years of experience in the technology industry, Lijesh has a proven track record of delivering innovative solutions and driving business growth through technology. He is a strategic thinker with a deep understanding of e-commerce, digital marketing, and emerging technologies, and has successfully led numerous large-scale technology initiatives throughout his career. Lijesh is known for his collaborative leadership style, passion for innovation, and commitment to delivering exceptional customer experiences through technology. He currently lives in Dallas, Texas with his wife, two kids, and his dog, Yoda
As the Director of e-commerce technology at SRS Distribution, I am intimately familiar with, live and breathe daily the challenges facing modern e-commerce systems. Our e-commerce platform must handle massive amounts of traffic, process complex transactions, and deliver an exceptional user experience – all while staying ahead of our competitors, constantly evolving customer expectations and technological innovations. In this context, DevOps has helped us in getting closer to achieving these goals.
Breaking Silos
DevOps is a software development methodology that seeks to increase collaboration, automation, and communication between development and operations teams. By integrating these two areas of expertise, DevOps can deliver more efficient and reliable software solutions that meet the demands of modern e-commerce systems. At its core, DevOps is all about breaking down the silos that often exist between development and operations teams. By fostering greater collaboration, communication, and automation between these two areas of expertise, DevOps can accelerate the delivery of new features and updates, while reducing the risk of downtime and service disruptions.
Benefits to eCommerce Organizations
One of the key benefits of DevOps is that it allows e-commerce organizations to build and release software more quickly and consistently.
By automating the testing, deployment, and monitoring processes, DevOps teams can catch and address issues more quickly, reducing the time and effort required to release new updates and features. This can help e-commerce organizations stay ahead of their competitors and better meet the needs of their customers.
Another important benefit of DevOps is that it promotes greater agility and flexibility within the e-commerce system. By using continuous integration and delivery (CI/CD) tools and practices, DevOps teams can rapidly iterate and respond to changing market conditions and customer needs. This can help e-commerce organizations stay on the cutting edge of technological innovations and better meet the needs of their customers.
At SRS, By using DevOps practices, our e-commerce system has benefitted faster time-to-market, and more frequent releases, and has given us the ability to respond quickly to changes in the market – allowing us to stay competitive, improve customer satisfaction, and ultimately drive business growth.
Devops Allows E-Commerce Organizations To Build And Release Software More Quickly And Consistently
CI/CD Approach
To realize these benefits, there are several best practices that e-commerce organizations should follow when implementing DevOps. One of the most important is to adopt a continuous integration and delivery (CI/ CD) approach to software development. These include setting up robust automation frameworks, prioritizing security and compliance, fostering a culture of learning and experimentation, and promoting greater collaboration and communication between development and operations teams. By doing so, DevOps teams can catch and address issues more quickly, reducing the risk of downtime and other service disruptions.
In addition, e-commerce organizations must prioritize security and compliance throughout the software development process. This means integrating security testing and monitoring into the CI/CD pipeline, as well as adhering to industry and regulatory standards such as PCI DSS and GDPR. By taking a proactive approach to security, DevOps teams can help protect the e-commerce system from threats such as cyberattacks, data breaches, and other vulnerabilities.
Finally, e-commerce organizations must foster a culture of learning and experimentation within the DevOps team. This can involve setting up regular retrospectives and feedback loops, as well as encouraging team members to experiment with new tools and techniques. By doing so, e-commerce organizations can continuously improve their software development processes and stay ahead of the curve in an ever-changing marketplace.
In conclusion, DevOps has emerged as a critical methodology for modern e-commerce systems. By breaking down the silos between development and operations teams, DevOps can accelerate the delivery of new features and updates, while reducing the risk of downtime and other service disruptions. To fully realize these benefits, e-commerce organizations must adopt a range of best practices, including robust automation frameworks, prioritized security and compliance, and a culture of learning and experimentation. With these tools and practices in place, e-commerce organizations can stay ahead of the curve and meet the needs of their customers in an ever-changing technolog
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