Onli Solution: One Stop Shop for Digital Marketing Needs
Show is as vital a substance to any firm trying to stay ahead in this era characterized by the corporate rat race. Consumers, in general, are increasingly drawing conclusions about an organization's reliability, based on factors such as websites and e-commerce portals. The online 'look and feel' aspects undoubtedly play a great role in influencing a consumer's decision in opting for a firm's products or services. Thus, a large number of companies are embracing the idea of "digital marketing" which will help them play a key role in helping business thrive.
Onli Solution, based in Queensland, Australia, has earned the reputation of being a harbinger of change in the digital marketing services arena on the continent, in a short span of time. Several organizations, belonging to myriad sectors, have been knocking at the company's doors to gain more visibility. The Australian firm caters to the needs of micro, small and medium businesses. Jess Hodge, Founder and Director, of Onli Solution, says, "Most micro, small and medium sized businesses understand the importance of online presence. However, they do not have the resources to complete these tasks. This is where we come in. Onli Solution provides coaching and support to clients, and assist them at each stage of their business' online marketing journey and learn about how their business responds to different marketing techniques."
Since its early days, the digital marketing service provider's primary focus has been building interactive websites for its clients, by taking several factors into account. The team at Onli Solution understands its clients' business objectives, the sectors they play in, the solutions they provide and their target audience, before constructing websites.
Most businesses understand the importance of the online presence, but lack resources
In addition, the firm has also been striving to create unique and enticing e-commerce portals.
"We are always on the lookout for new functionalities and trends. Finding answers to questions like 'How a user would interact with a website?’ and 'Do people buy on the go?' help in making users visit the site multiple times, before making a purchase", informs Hodge. Onli Solution ensures that all websites are responsive. "So regardless of whether they use a tablet or a desktop, the UI is user-friendly which in turn helps in retaining customers." says Hodge, regarding the company's approach towards designing a website.
Onli Solution's copywriting team ensures that the content, be it the graphic design, logo or the descriptions, is crafted to keep website visitors hooked and engaged. Hodge mentions that the company recently collaborated with a firm which was looking for a total digital revamp that included a change of logo and the website design. Onli Solution effortlessly helped this organization with brand transition.
Onli Solution's digital marketing boundaries aren't just restricted to creating impressive websites and portals, it provides several other services too, which play a crucial role in a business' success. The marketing and branding company completely understands the influence of social media and Search Engine Optimization (SEO) in the popularity of an organization and its products/solutions. Onli Solution assists its clients with campaigns on platforms like Facebook, Twitter and LinkedIn, which helps in creating awareness among those who probably haven't visited the website. The 'Business Innovation' team of the company helps clients in devising business and marketing plans, which may pave the way for a drastic change.
With so much accomplished in such little time, Hodge feels there are still many milestones to conquer. "A herculean challenge in the digital marketing domain is to change the orthodox mindset of a certain section of the society which still believes in word of mouth publicity, as opposed to creating an online buzz", adds Hodge. Alongside mitigating this issue, the premium marketing and branding services company are on track to expand in the near future into unchartered territories.