Bringing ERP-Integrated E-Commerce Center Stage: How Sana Commerce Differentiates Itself From A Saturated Market
Arno Ham, Chief Technology Officer, Sana Commerce
Arno Ham, Chief Technology Officer, Sana Commerce
One of the key differentiators setting Sana Commerce apart from other e-commerce solutions is a deep, two-way integration with Microsoft Dynamics and SAP ERPs. This integration ensures that data is seamlessly synchronized between the ERP system and the e-commerce platform, providing accurate and up-to-date information for customers.
B2B organizations have unique hurdles that require unique solutions
B2B companies face distinct challenges when it comes to their e-commerce needs. Unlike their B2C counterparts, B2B transactions involve complex sales cycles, larger order volumes, and multiple stakeholders. One of the primary challenges for B2B e-commerce is the need to handle customized pricing and quoting. B2B customers often require negotiated pricing based on factors such as order quantity, contract terms, and customer loyalty. Implementing a robust system that can accurately calculate and present customized pricing is crucial.
Additionally, B2B e-commerce must support intricate catalog management, as B2B customers often require access to a wide range of products with different variants and configurations. B2B organizations also typically deal with large-scale orders and need real-time visibility into stock availability, order tracking, and fulfillment.
Integrating e-commerce platforms with enterprise resource planning (ERP) systems, the way Sana Commerce has been designed to do, becomes essential to streamline operations. Overcoming these unique challenges requires B2B companies to invest in robust e-commerce solutions tailored to their specific needs, ensuring efficient operations and superior customer satisfaction.
Seamless omnichannel experiences for customer convenience
The high-integration capabilities of Sana Commerce enable businesses to create a truly omnichannel experience. This means that customers can seamlessly move between different channels, such as online, in-store, or mobile, and have a consistent and personalized experience across all touchpoints.
Sana Commerce also prides itself in prioritizing customer convenience. Account management has been intentionally streamlined, so that our clients’ customers can see all the information they need in a single place. Superior O2C functionality means efficient invoice processing.
The platform also offers a range of features and capabilities that are designed to enable business growth. For example, the platform supports multiple languages and currencies, enabling businesses to sell to customers in different regions around the world. It also supports multiple payment options, such as credit cards, PayPal, and bank transfers, making it easy for customers to pay for their purchases in a way that suits them.
Unleashing business growth with deep integration to the cloud
We’re very proud of Sana Commerce Cloud (SCC), our flagship product. Built with future-facing businesses in mind, the product includes a decoupled front and back end built on a React framework. What’s more, it’s the first ever single page application (SPA) built for B2B – our customer experience improved front-end experiences combined with high-speed page performance.
Sana Commerce is a unique and standalone solution that offers high-integration capabilities with Microsoft Dynamics and SAP ERPs, ensuring reliability, scalability, and customer convenience.
Customers from all over the world have begun adopting SCC, and to great result. Our most recent success story, one I’m particularly proud of, is Palfinger. With Sana Commerce Cloud, the crane and lifting solutions company were able to see a 200% increase in user accounts, an 80% adoption rate, and an 85% customer satisfaction rate.
Their key requirements for a new e-commerce site included flexibility, real-time data, and automation – SCC fit perfectly into the organization’s overall digital transformation plans and enabled the kind of growth and acceleration they needed for a truly effective web store.
Looking forward: enabling better B2B e-commerce
With product updates every two weeks, there is never a dull moment at Sana Commerce. We’ve recently worked on a host of features to strengthen the platform’s SEO capabilities, meaning B2B organizations that opt for SCC also benefit from building a healthy flow of organic traffic to their web store.
Our mission has always been to prioritize relationships, not transactions. The way to create an e-commerce channel that can truly deliver the type of experience the average B2B buyer is looking for is by ensuring they have all the information they need, and keeping that information as accurate and up to date.
With Sana Commerce Cloud, we’ve built a product that not only addresses this need, but supports and enables your internal teams to show up to work in the best possible way. As we continue to build on the product, we’re excited to be part of the unstoppable wave of superior B2B e-commerce experiences across the world.
Arno Ham Chief Technology Officer LinkedInArno started his e-commerce career over 15 years ago, leading (B2B) projects for customers like Heineken and AkzoNobel. He has contributed to Sana Commerce’s development since 2008 and manages all aspects of the product.
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