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Demonstrating business expertise through social media has changed the marketing and communication scenario. Today, enterprises are utilizing social media platforms like Facebook, Instagram, and Whatsapp to grow audience and customer base—building brands in a strategic way. Though companies rely or sell their products on social media, the challenge of reaching and targeting the right customers has become a demanding task for any business. Recognizing the trend and providing a mobile-commerce platform to customers for selling and for shopping online, is Boutir. The firm integrates online business with social media— leveraging social selling through mobile devices.
‘Boutir – Online Store Builder’, the e-commerce app launched by Boutir, allows its customers to finish their entire business process on mobile devices, from taking pictures of the product, editing photo to uploading the products. “Merchants can create branded online storefronts in minutes and our social marketplace allows them to connect with customers they would not have otherwise reached. Moreover, our payments are worry-free for our buyers and sellers, as we partners with secure online payment gateways PayPal and Stripe,” says Eric Ng, CEO, Boutir. The Snapsell feature of the app allows customers to take a picture with their smartphone’s camera eradicating the face-to-face meeting to complete a sale. The feature enables the customer to upload the product’s image through Boutir’s cloud-based server then the customers receive a link by Boutir through social media. Merchants can also import product photos from Instagram post or Dropbox. Picking up the link, the customer can browse the product’s image and related details and create product pitch. Storing the images on cloud infrastructure, Boutir keeps the original format of the image to serve it to different clients.
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Merchants can create branded online storefronts in minutes and our social marketplace allows them to connect with customers they wouldn’t have otherwise reached
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