Anchanto: Creating an 'Anchanting' eCommerce Experience for Enterprises across APAC

As per Statista, a statistics portal for market research, the eCommerce market in Southeast Asia (SEA) is expected to be valued at $88 billion by 2025. The retail market is also anticipated to grow manifold as compared to its current market size. Such a remarkable growth will undoubtedly bring tremendous opportunities for sellers, retail brands, and fulfillment players in the region. Hence, they need to establish themselves in the market and work toward shipping label generation and SLA compliance along with ensuring the best delivery experience for the end-customer.

“When it comes to eCommerce, (SEA) is extremely fragmented. The consumers in that region do not search and buy, they browse and buy,” explains Vaibhav Dabhade, founder and CEO, Anchanto. He believes that the key to winning the eCommerce market lies in leveraging the combined power of technology and innovation. Abiding by this ideology, Singapore-based Anchanto has developed products to help its clients manage their eCommerce operations in-house, instead of outsourcing them to third-party service providers and losing a significant amount of revenue. In order to create an ‘anchanting’ experience for its customers, Anchanto equips them with eCommerce Warehouse Management System (eWMS) and SelluSeller allowing them to handle their eCommerce operations efficiently.

eWMS is a platform designed for third-party logistics companies or executives that manage or operate warehouses for eCommerce or retail businesses. It allows customers to process eCommerce orders from their warehouses directly and manage their logistics operations.

SelluSeller, on the other hand, supports multichannel sales by enabling online-to-offline (O2O) retailers such as large retail companies, supermarkets, and mall operators to seamlessly go online and scale their products as well as increase the footfall in physical stores.

Both the systems are designed in a way that they can readily integrate with the existing processes of clients. Anchanto’s products are highly scalable and can be employed by sellers of all sizes—from small online sellers to large brands and distributors—operating in multiple countries. Companies that have warehouses in multiple locations across SEA can easily sell in the region and manage everything on the Anchanto platforms. “Our core philosophy behind establishing Anchanto was to create products that could make eCommerce logistics and multichannel selling simple for everyone,” says Dabhade.

One of Anchanto’s valuable clients, Great Deals E-Commerce Corporations successfully scaled its operations in the Philippines using SelluSeller. Before implementing the SelluSeller platform, the company managed sales operations across 4-5 channels for a limited number of brands. However, they today control their sales online through SelluSeller efficiently and are one of the leading distributors in the Philippines. Great Deals now serves global brands such as SanDisk, L'Oréal, Maybelline, Disney, Shell, Marvel, Garnier, Lee and is currently managing over 127 seller center accounts across various online channels. Anchanto has delivered such capabilities to more than 250 organizations to help scale their revenue, eliminate manual processes, and get visibility into their eCommerce operations.

The year 2018 proved remarkable for Anchanto. The company has not only transformed itself into a global B2B SaaS technology company but has also scaled its revenue by 400-450 percent. Making significant investments and collaborating with potential clients has further helped Anchanto to establish local offices in six countries. The company will now focus on expanding its market outreach and strengthening its regional presence in SEA. It will assist brands and distributors in embracing digital transformation and conquering the SEA region with its tried-and-tested products, integrations, and partnerships. Anchanto also looks forward to creating an open platform for all eCommerce players and reaching potential customers spanning the U.S., UK, Spain, Germany, Italy, Canada, and other countries.