ChannelAdvisor: Taking Brands into the Future of E-Commerce

Simon Clarkson, Managing Director APAC

Increasing sales, profitability, and reducing operational costs—these are the three main motivations of brands and retailers looking to achieve success in this digital era. But the rise of the ‘empowered consumer’ has made it far from straight-forward. This consumer wields a significant amount of control over their purchase journey through elements like price comparisons, ratings and reviews. But expectations from consumers are also setting the benchmark of what is expected from retailers, shaping everything from customer service, pricing, delivery times and shipping costs.

No longer is there a linear path to conversion. It’s about ensuring every step of the purchase journey (across multiple devices and platforms) is compelling. This is the difference between achieving a one-off transaction compared to creating a loyal advocate. In an environment with such steep competition, we see the most successful brands and retailers create inspirational touchpoints throughout the entire consumer buying cycle. As experts in e-commerce solutions, ChannelAdvisor has been helping retailers and brands to connect with these empowered consumers, optimise operations and grow sales channels. “For almost two decades now, we have been instrumental in helping brands navigate the constantly shifting e-commerce landscape and evolving consumer,” explains Simon Clarkson, Managing Director APAC at ChannelAdvisor.

To unleash the potential of e-commerce for clients, ChannelAdvisor offers solutions to help retailers and brands drive the best return on investment via marketplace integrations as well as through digital marketing, selling and fulfilling activities. The company solves client’s marketing challenges through advertising on various channels including Facebook and Instagram as well as on marketplaces such as Amazon, eBay and Google Shopping Actions. ChannelAdvisor’s platform gives clients control to create, monitor and manage all campaigns from a single interface providing consistency across hundreds of channels.

With ChannelAdvisor’s platform, brands and retailers can easily manage their e-commerce selling activities, using the latest pricing strategies and keeping track of product inventory to prevent over- or underselling. Brands can easily view performance insights across marketplaces and pinpoint problem areas to drive sales through customisable dashboards. Finally, ChannelAdvisor customers can quickly fulfill all their orders through the platform, streamlining order management.

Alongside the powerful platform, its ChannelAdvisor’s expertise and experience that really helps their customers stay ahead of the competition. “It’s about sharing knowledge through our onboarding process to set up our clients for success,” says Clarkson. The ChannelAdvisor managed services team also helps guide retailers and brands who may not have in-house e-commerce resources by assisting with technical, tactical and strategic support when executing their digital strategy, whether that’s driving domestic growth or supporting international expansion through cross-border trade.

With thousands of clients and billions of dollars in transactional revenue flowing through ChannelAdvisor’s platform every year, it has grown from a small company in a young industry to an industry leader at the forefront of a global revolution. Clients such as LG Electronics, Fujitsu, Mizuno and Microsoft highlight the company’s prowess in the e-commerce sector. ChannelAdvisor assists sellers to not only connect their products wherever they wish to go now, but also to ensure they are well-placed for whatever is coming next. “We are here to help retailers and brands sell successfully and reduce the operation complexities in achieving their business goals, with a view to laying the foundations for long-term success in a rapidly changing market,” concludes Clarkson. What has defined the ChannelAdvisor brand over the last 18 years— constant innovation, leading technology, proven results, and experienced people—is still what guides the company as it continues to take retailers and brands into the future of e-commerce.