Now in its 18th year, ITB Asia will return to Marina Bay Sands from 15 to 17 October 2025, alongside MICE Show Asia and Travel Tech Asia. Asia’s premier travel event is already attracting unprecedented exhibition demand from National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs) such as Singapore Tourism Board, Visit Finland, Malta Tourism Authority, Sabah Tourism Board, Tourism Authority of Thailand, Seoul Tourism Organisation, Visit Berlin, Sarawak Tourism Board, and more. Exclusive Buyer Elite Programme offers priority one-to-one meetings and unique branding opportunities. Media accreditation is now live, media may pre-register by 13 October to guarantee all-access pass.
Berlin/ Singapore – Over three days, Asia’s leading travel trade show brings together leading destination experts, suppliers, top-tier buyers and influential thought leaders to explore the full spectrum of Leisure, Corporate Travel, MICE and Travel Technology, and to shape the future of the industry across the Asia-Pacific region.
The exhibition floors of both, ITB Asia and MICE Show Asia, will feature an impressive roster of key industry players. Among companies and airlines, Flughafen Berlin Brandenburg (BER), Disney Cruise Line, Mandai Wildlife Reserve, Resorts World Sentosa and Sentosa Development Corporation will be on hand to showcase their latest offerings. Leading hotel groups, including Banyan Group, Best Western Hotels and Resorts, Marina Bay Sands, Meliá Hotels International and Pan Pacific Hotels Group, will present their newest properties and loyalty programmes. Business Events Perth Convention Bureau will highlight Western Australia as a premier meetings and events destination.
A rich selection of national tourist boards will also be in attendance. Delegations from the Czech Tourism Board, Lithuania Travel, Malta Tourism Authority, Philippines Tourism Promotions Board, Singapore Tourism Board, Taiwan Tourism Administration, Tonga Tourism Authority, Tourism Association of Sarajevo Canton, Tourism Authority of Thailand, Tourism Seychelles, Visit Estonia, Visit Finland, Visit Iceland and Visit Norway will share insights into their latest marketing initiatives and travel incentives.
Regional tourist boards, including Jakarta Tourism and Creative Economy Department, Pattaya Variety, Penang Tourism Board, Phuket Tourist Association, Sabah Tourism Board, Sarawak Tourism Board, Seoul Tourism Board, Visit Almaty, Visit Rovaniemi and visitBerlin, will demonstrate how they are driving growth in their respective markets.
Meanwhile, Travel Tech Asia will host a world-class lineup of technology providers. Trip.com, Korea Tourism Startup Center, Juniper Travel Technoloy, Go Global Travel, Rakuten Travel Xchange, Wego, DerbySoft, RateHawk, Worldline, Flywire, RESTEL S.A., SiteMinder and SUNRATE will unveil innovations in booking platforms, payments and guest-experience management that are set to revolutionise the travel ecosystem.
The Buyer Elite Partner Programme continues to be a cornerstone of ITB Asia’s value proposition. In partnership with associations and agencies such as Association of the Indonesian Tours & Travel Agencies (ASITA), ASTINDO, BWH Hotels, Cambodia Tourism Association (CATA), Enterprising Travel Agent’s Association (ETAA), EVINTRA, IME Consulting, Malaysian Association of Tour & Travel Agents (MATTA), Millennium Hotels and Resorts (MHR), Network of Indian MICE Agents (NIMA), Outbound and Tour Operators Association of India (OTOAI), Philippine Travel Agencies Association (PTAA), Thai Travel Agents Association (TTAA), United Travel Agencies and Operators Association (UTAOA), Vietnam Society of Travel Agents (VISTA) and Vietnam Tourism Association (VITA), ITB Asia will deliver a hand-picked cadre of MICE, Leisure and Corporate buyers. Partners can recommend both existing clients and new prospects - ensuring high-quality, pre-arranged meetings that translate into real business outcomes.
