APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Agile

    Artificial Intelligence

    Aviation

    Bi and Analytics

    Big Data

    Blockchain

    Cloud

    Cyber Security

    Digital Infrastructure

    Digital Marketing

    Digital Transformation

    Digital Twin

    Drone

    Internet of Things

    Low Code No Code

    Networking

    Remote Work

    Singapore Startups

    Smart City

    Software Testing

    Startup

  • E-Commerce

    Education

    FinTech

    Healthcare

    Manufacturing

    Retail

    Travel and Hospitality

  • Dell

    Microsoft

    Salesforce

    SAP

  • Cognitive

    Compliance

    Contact Center

    Corporate Finance

    Data Center

    Data Integration

    Digital Asset Management

    Gamification

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    RegTech

    Travel Retail

Menu
    • E-Commerce
    • Microsoft
    • Procurement
    • Managed Services
    • Cyber Security
    • Gamification
    • Blockchain
    • CRM
    • Software Testing
    • Low Code No Code
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • E-Commerce
    Editor's Pick (1 - 4 of 8)
    left
    Enhancing POS Experience for Employee and Customer is the Key to Success

    Christopher Davis, Chief Information Officer, the Tile Shop

    The Great Tech Arms Race: How Changing Consumer Behaviour and Expectation is Driving Ecommerce Transformation

    Brett Raven, CIO, Big Red Group

    Avoid Being the Next Casualty in the Retail Apocalypse

    Sahal Laher, CDO & CIO, Destination XL Group

    Your Next Law Firm Website Project

    Vic Peterson, CIO, Stinson Leonard Street LLP

    Technology Changes to Supply Chains Demand Good Leadership

    Kevin Glynn, VP & CIO, DSC Logistics

    Retail and the Consumer

    Steve Rempel, CIO, Rite Aid

    Key to Successful eCommerce Logistics: Innovation

    Ramesh Narayanaswamy, CIO, SingPost

    The Possibility of Scan-and-Go Pos Solutions

    Rebecca Meyer, Director of it - Commerce Applications and Ecommerce, Kelly-Moore Paints

    right

    The Intersection of Technology andTransportation: How an eCommerce Book Seller Became a Leader in Logistics

    Dave Bozeman, Vice President, Amazon Transportation Services

    Tweet
    content-image

    Dave Bozeman, Vice President, Amazon Transportation Services

    In 1994, Jeff Bezos delivered Amazon’sfirst customer packages to the local Seattle post office by hand. Over the span of 26 years, what started as a book-selling website is now a global enterprise, servicing 300 million customers in over 200 countries and territories. This year, our transportation network celebrated the delivery of our 10 billionth customer package, and counting. So, how did we get here? How did a local Seattle startup build the capacity of an interconnected transportation network of planes, trains, trucks, and vans, capable of managing two-, one-, even sub-same day delivery?

    It all starts with Amazon’s customer-obsessed approach, which drives innovation from all corners of our operations team.Combining customer obsession with an innovation mindset enabled us to build and optimize our global supply chainso we can meet the needs of our customers, especially during this time when people continue to rely on getting what they need delivered directly to their doorsteps. We couldn’t do that without technology - it’s the backbone of our operations, and helps us drive efficiencies and scale our network so we can support our growing customer base.

    Building the Model

    Historically, Amazon used to work almost exclusively with large, nationwide delivery companies and established regional delivery companies. As demand for deliveries grew, we saw an opportunity to build our own capacity so we could better control our network. Since 2014, Amazon built and scaled an entire global transportation network from scratch, developing the tools needed to ensure consistency and reliability of the end-to-end Amazon experience for our customers. My team at Amazon Transportation Services is responsible for our air, line haul and sortation and returns and re-commerce networks, which is referred to as “the middle mile,” or as I like to call it, the heartbeat of our operations, which ensures a smooth transition into the“last mile” for customer delivery.

    We started by partnering with small trucking businesses to haul loads for Amazon in between our customer fulfillment and last mile delivery sites. Now, we work with more than 1,200 line haul service providers employing more than 13,000 drivers. We also utilize our Transportation Operations Management team, which is made up of amazing Amazon associates who work in our trucking yards to manage inbound capacity and keep freight flowing. This joint effort of our associates and partners helps us autonomously manage our freight operation. To put this into context, in North America on the Sunday after Thanksgiving this year, we delivered over 21,000 truckloads compared to 5,000 loads on the same day in 2017, giving you an idea of how the team has scaled.

    As we saw the need for faster delivery grow, we implemented systems that would enable us to travel longer distances within shorter timeframes. In 2016, our dedicated air cargo network, Amazon Air, took to the skies. We now operate more than 70 aircraft in our fleet, flying to over 35 air gateways and regional hubs across the country. In 2021, we will open our first central air hub at the Cincinnati/ Northern Kentucky International Airport.

    We also have expanded a network of sort centers to more than 100 sites this year, enabling us to better sort packages by zip code prior to customer delivery. As I mentioned, a strong middle mile is catalyst to ensuring a smooth transition to our last mile, and a positive experience for our customers. We have innovated and built a network that creates magical experiences for our customers every day.

    Optimizing Through Technology

    The crux of our growth lies with technology. Our freight, air and sort networks all use it, and especially for more established industries such as freight, it’s exciting to see the adoption of new technology happen first-hand. We’ve always thought of ourselves as a technology company that manages logistics, so when we think of IT and the products we want to create, we do as we always do – start with the customer and work backwards. That, in turn, drives our technology investment.

    Amazon Relay is a great example. We saw a need for the trucking industry to have a more streamlined connection point between small and medium-sized carriers, their drivers and shippers. We developed Amazon Relay, a suite of technology services that would otherwise be proprietary to a company or come at a cost, which help businesses compete in the trucking industry. Relay for Carriers is an offering within that technology that gives small freight carriers the flexibility to book and haul available Amazon loads utilizing their free capacity. We have also adapted our tech to keep up with the new realities of COVID-19, including automated/touch-free arrivals and the ability to send driver safety alerts through the app to help keep our people and our partners safe.

    Other examples of where we’ve made technology advancements within our freight business include:

    • Machine learning for planning and routing algorithms to increase route efficiency.

    • Tracking every load and automatically surfacing disruptions when things don’t go as planned (e.g. weather, traffic, etc.).

    • GPS on our network of more than 30,000 trailers to ensure drivers are using the safest and most efficient routes.

    • Geo-coding and auto check-in at our facilities for more efficient pick up and drop off.

    • Safety mechanisms on our tractors, including the latest collision avoidance, automated emergency braking, lane keeping, fatigue management and blind spot warning technologies.

    For Amazon Air, it all comes down to performance and planning. We use technology to optimize our network design, meaning we are finding the most efficient routes to reduce unneeded time our aircraft are in the air. We also utilize robotics technology at our Amazon Air and sort center sites, which help safely process, sort and move packages around our facilities.

    Scaling Through Partnership

    Our tech resources have allowed us to forge strong partnerships, which has been critical to scaling our network. Small businesses are a growth engine for Amazon, and our partnerships have helped small businesses grow and compete in the logistics industry. That’s because traditionally, smaller carriers haven’t had access to tools and technology to be successful. Today, 80 percent of Amazon’s current line haul network is made up of small businesses.

    • As We Saw The Need For Faster Delivery Grow, We Implemented Systems That Would Enable Us To Travel Longer Distances Within Shorter Timeframes

    As we look to the future, partnerships that drive sustainable solutions are a priority for us. Transportation is a major component of Amazon’s business operations and a key part of our plan to meet our goal of becoming net zero carbon by 2040. We are committed to optimizing and transforming our transportation network through innovations in electrification, efficiency enhancements, and alternative delivery methods. This work depends on us working with partners across transportation and logistics to find solutions and alternatives to decarbonize our transportation operations.

    I am so proud of the work the Amazon Transportation Services team has put into the incredible growth of our middle mile network. We have created the technology that enables tens of thousands of small and medium sized businesses to grow, improved the speed and performance of our delivery network and delivered magic to our customers – more than ten billion times to-date. We can’t wait to share what’s next.

    tag

    GPS

    Machine Learning

    Weekly Brief

    loading
    Top 10 e-Commerce Solutions Companies - 2022

    Featured Vendors

    Axle And Olio Solutions Sdn. Bhd.

    Ibrahim Hamid, Founder & CEO

    Onli Solution

    Jess Hodge, Founder & Director

    ON THE DECK

    E-Commerce 2022

    Top Vendors

    E-Commerce 2021

    Top Vendors

    E-Commerce 2020

    Top Vendors

    E-Commerce 2019

    Top Vendors

    E-Commerce 2018

    Top Vendors

    E-Commerce 2017

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Deliver Resiliency with Managed Services

    Deliver Resiliency with Managed Services

    Edy Salim, Head of Technology Services & Enterprise Architecture, PT Adira Dinamika Multifinance Tbk
    Sustainable Future through Innovative Technology Solutions

    Sustainable Future through Innovative Technology Solutions

    Faisal Parvez, CIO and Director, BT
    How to align Supply Chain with Corporate Strategy

    How to align Supply Chain with Corporate Strategy

    Chanaka Rathnayake, Senior Production Manager (Packaging) at The HEINEKEN Company
    A dose of our own medicine

    A dose of our own medicine

    SABINA JANSTROM, IT DIRECTOR, DYNO NOBEL
    Insider Threat

    Insider Threat

    AI is America's best weapon for disrupting health inequities

    AI is America's best weapon for disrupting health inequities

    Michael Dowling, President & Ceo, Northwell Health and Tom Manning, Chairman, Ascertain
    Combating IoT Challenges with Smart Choices

    Combating IoT Challenges with Smart Choices

    Sandeep Babbar, Head Of Technology Innovation, Gwa Group Limited
    Artificial Intelligence regulations and its impact on medical devices

    Artificial Intelligence regulations and its impact on medical devices

    Leo Hovestadt, Director Quality Assurance Elekta
    Loading...

    Copyright © 2023 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe |   About us

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://e-commerce.apacciooutlook.com/cxoinsights/the-intersection-of-technology-andtransportation-how-an-ecommerce-book-seller-became-a-leader-in-logistics-nwid-8958.html