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By AJ Agrawal, CEO, Alumnify
360 degree view of the customers
To have a full, comprehensive view and understanding of your customer, it is critical to enable your e-commerce to integrate data across the e-commerce enterprise. Understanding your customer means understanding the full set of data points you receive. Whereas before, the process was simpler and included different variables, today it’s not so easy. With the right resources, you can accomplish this effectively.
"With the progression of analytics, computing, and mobile business, e-commerce has taken a large impact"
Running Business in the midst of Rising Tech Expectations
The key fundamentals of succeeding in this market place rely heavily on finding a niche and focusing on it. Consumer expectations change regularly, and you need to change along with them. With the progression of analytics, computing, and mobile business, e-commerce has taken a large impact. Contuining the success of your business means analyzing and reacting quickly and effectively.
Revolutionary Technology for E-Commerce Success)
Reporting and analytics have become more robust than ever before. e-commerce has become diversified and more complex (yet easier to manage,) and core operations rely more than before on new technology. Reporting and analytics are more versatile and change more frequently. Core operations are now mutli-faceted.
Transforming In Store Experience
Several years ago, big data and analytics were not nearly as crucial as they are today. Now, they play a pivotal role in in-store experience for e-commerce. In-store experience is augmented and more engaging because of the impact of big data and analytics.
Media will change. Interactive content will play a larger role, and competition will grow steeper as more companies make the transition to e-commerce. e-commerce technology will use new trends to catch consumer attention.
Role of CIO’s
My role as CIO has changed largely based on the increase in demands from the market. Technology has improved and added a layer of complexity and diversification, and I have adapted accordingly. This varies greatly industry by industry.
Focus on the product, rely on quantitative feedback, and iterate frequently. Rely on data, and make sure that you are getting the right data.
Internet of Things (IoT) for the E-Commerce Sector
E-commerce is now intertwined with the IoT. They function as a unit in many cases. e-commerce uses the internet of things to capture and manipulate the right data.