With the pervasive themes of conscious consumerism, technological innovation, and convenience commerce transforming the digital commerce landscape, mobile commerce has emerged as a driving force behind the e-commerce trend. While the rise of mobile commerce has been a gradual and consistent progression throughout the Asia Pacific region, businesses can no longer afford to overlook the imperative to enhance the user experience and standardize the touchpoints associated with mobile commerce. Furthermore, buy-now-pay-later payment plans are swiftly becoming an essential feature of e-commerce checkouts for brands seeking to stay ahead of the curve.
The proliferation of mobile commerce in the APAC region has catalyzed the emergence of new technologies and trends, including mobile wallets, QR codes, and social commerce. Mobile commerce continues to revolutionize the e-commerce industry in the APAC region, propelling innovation and driving new trends as businesses strive to cater to the evolving needs and preferences of their customers. This growth is driven by various other factors, including increased broadband connectivity, cost-effective services, and the widespread acceptance of mobile commerce services. It is projected that the mobile commerce market will grow at a compound annual growth rate of 27 percent by 2026.
In this edition of APAC CIOoutlook, we present the E-commerce solution providers at the forefront of innovation in the region’s E-commerce strategies in 2023. Featured companies, Bridgewell and Sana Commerce are companies that utilize data and information to predict consumers’ behaviours and tendencies, and thus help clients improve their online sales performance. By maintaining consistency and transparency within their E-commerce strategies, these companies offer a seamless omnichannel experience.
We also bring exclusive insights and thought leadership articles by Dr Sebastian Walter, VP Digital and Consulting, Otto Group, and Juan Cristóbal Andrews, eCommerce & Marketing Director, JetSMART Airlines. It highlights the key aspect of E-commerce strategy as the responsibility of both the organization and the customer. We hope these valuable insights from industry leaders featured in this edition will assist you in making informed decisions for your businesses.
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