Over the last decade or so, e-commerce has evolved from a novel new concept into an elemental part of the world’s economy. From established brands to rookie startups, there has been a radical change in the way merchants interact in the modern entrepreneurial space. The proliferation of e-commerce, triggered by the development of hardware and internet has brought forth an integrated medium for marketing, advertising, and purchasing of products, goods, and services. The growth has resulted in the rise of online marketplaces, mobile devices for shopping and unprecedented growth in digital and mainstream customer shopping.
Today, as more than half of the internet traffic comes from mobile, it becomes imperative for organisations that their website is primed for mobile viewing as a successful eCommerce company focuses on mobile marketing, social interaction, and cross-channel integration. Hence, organisations of all sizes should keep an eye emerging technologies and should incorporate it to deliver superior experience to its clients. Primarily, companies in the APAC region should be extra focused on various cutting-edge technologies as this region is estimated to be the prime driver of the ecommerce industry in future. In particular, an emerging middle-class with growing access to technology and devices has fuelled the growth of online shopping in this region. Hence, there is an imperative need to deliver best-in-breed solutions to the emerging merchants in this landscape. With the seismic shift of companies to provide customise services and optimal customer experience, innovative solution providers are rendering AI-chatbots and several digital payments mode, to name a few, as standard features of e-commerce packages.
The current edition of APAC CIOOutlook presents “Top 10 eCommerce Solution Providers – 2018” that are helping businesses to adopt to the market that is always subjected to constant change. The companies featured in this edition demonstrate an ability to develop innovative technologies combined with outstanding customer service.