Y3 Technologies: E-Commerce and Business Intelligence Solutions
Marc Dragon, CEO Many enterprises around the globe are focusing on the e-commerce boom in Asia and want to cater to customer needs across the region, apart from reaching out to their local market segment. Y3 Technologies realized early on that e-commerce portals play a pivotal role in defining the success of supply chains, with the number of users preferring virtual transaction platforms growing exponentially over the years. Headquartered in Singapore, the organization provides a suite of solutions, such as warehouse and transportation management, procurement and supply chain management, apart from e-commerce assistance. To be precise, Y3 Technologies helps clients transport their goods from their warehouses to not just the local markets, but even transcend borders to capture new markets.
From a business perspective, an e-commerce platform has time and again proven to be more cost-effective over maintenance of retail outlets and reliance on man power. Thus, Y3 Technologies is an e-commerce enabler, assisting organizations to leverage the benefits of this virtual space. For instance, a reputed Singapore-based e-commerce platform sought the expertise of Y3 Technologies to accelerate profitability by operating cost-effectively. The e-commerce solution provider tackled challenges such as minimizing the shop operation costs without dampening sales by building a strategy around attracting customers to the online store.
“Proficiency analytics is a key factor in understanding buyer behavior, making recommendations that suit the interests of the customer and provide satisfactory customer engagement.
Y3 Technologies has been an e-commerce enabler, assisting organizations leverage the benefits of the virtual space
In general, better analytics capabilities results in an improvement in O2O user experience,” says Marc Dragon, CEO of Y3 Technologies. The company has left no stone unturned to improve efficiency in terms of data analytics, and even roped in alumni of prestigious universities from Singapore and China to work towards the same.
Y3 Technologies develops predictive models, with the assistance of its data analytics team, to understand consumer behavior and better cater to their needs. These models also aid end users in making better purchase decisions. Several statistical and optimization methods, including machine learning as well as big data are employed in the development of these predictive models for an increase in accuracy in understanding consumers. Furthermore, the company has been devising several strategies to help its clients entice customers visiting their e-commerce portals. Issuing digital vouchers, promo codes, and PWP to reward top spenders are a few such methods. Y3 Technologies also communicates with their clients through consultants, encouraging them to be wiser in buying decisions. These experts impart their expertise to clients by creating an awareness of new trends and the importance of campaigns in determining success.
The organization recently acquired Ascentis, a leading CRM and e-commerce solution provider in the ASEAN landscape, which has given it an edge over several competitors across the globe. The e-commerce solution provider has managed to gain visibility in China by being a part of the One Build One Road initiative and collaborating with one of the largest smart city SOEs in the country. “We’ll continue to expand our presence in ASEAN and are investing heavily in expanding in China,” says Marc. According to him, the firm will be developing an integrated ePoint-of-Sale solution and investing in analytics, including machine learning as well as new software products, that will enhance collaboration across their client networks.
CIO Speaks
-
John Sadowski, EVP & CIO, Sandy Spring Bank
Seevali Fernando, Group CIO, Hoya Corporation
Ralph Chivers, CIO, Ministry of Business Innovation and Employment, New Zealand
Klemen Drole, CIO, Lazada Group
Anjan Deb, GM-IT (CIO), The Great Eastern Shipping
-
Jerry Mcglynn, CIO, Specialized Bicycle Components
Dr. Steve Hodgkinson, CIO,Department of Health & Human Services in Melbourne, Australia
Alex Konnaris, Group CIO, RMA Group
David Kennedy, Group CIO, Transaction Services Group
Peter Auhl, CIO, City of Adelaide
Judi Flournoy, CIO, Kelley Drye & Warren LLP
