Valtech: Innovators, Thinkers and Doers Transforming the Ecommerce Business

Thriving in today’s marketplace frequently depends on making a business transformation to become more agile.”

This adage by Scott M. Graffius, a multi-award winning author, project management practitioner, and international speaker aptly resonates with the eCommerce industry. In a world of continual technological disruption and market turbulence, business transformation today revolves around the need to generate new value—to unlock new market opportunities, drive growth, and deliver efficiently. Businesses need to transform completely to become more responsive, agile, and competitive. Corroborating the idea of Scott M. Graffius is a global business transformation agency Valtech, delivering innovation with a purpose.

Valtech has been working in the trenches of digital innovation for more than two decades now, and they have made it their mission to escort companies through this era of digital transformation. ‘Transform by doing’ continues to be the aim of this eCommerce solution provider. “We enable clients to anticipate tomorrow's trends and connect directly with consumers across their digital touchpoints while optimizing time-to-market and ROI. We do that with our ideology—transform by doing,” remarks Henri Petitet, Regional Director, Asia-Pacific at Valtech.

Valtech engages with multiple service offerings and orchestrates them through ecosystems using ‘transform by doing’.

The company’s business transformation services include CX strategy, Digital Experience and Commerce platforms, Connected Experiences, Marketing Services, Transformation consulting and Data Transformation.

In addition, innovation drives Valtech to constantly look out for what’s next. This is consistent with the firms' commitment to the MACH (Microservices, API-first, Cloud, Headless) Alliance and the development of Future Studio—built with an aim of tackling complex problems and creating a better future via thought leadership, ideation, and experimentation. The first Future Studio initiative launched by the enterprise brings the brightest minds to innovate, ideate, and experiment on what future innovations could be like in the sphere of B2B and B2C in retail and luxury.

Valtech was a part of the founding members of the MACH Alliance—a group created to demonstrate how a shift to microservices, headless, and cloud-based technologies will not only keep brands in business but also generate new opportunities and revenue streams during one of the most disruptive periods in human history. This Composable approach puts flexibility, agility, and the pursuit of better business outcomes at the forefront of technical solutions.

As a global company focused on business transformation, the effectiveness of Valtech’s commerce offering can be seen in their work with MAC Cosmetics. Working extensively with the Valtech connected experience team, both MAC and Valtech sought to reimagine the retail experience, shifting away from the traditional physical store functions of inventory and transactions to a richer digital experience that encourages learning, loyalty and a seamless omnichannel journey – in store or at home. The connected experience begins with the customer checking in to the new Concept Store in Queens, New York via MAC Pass by scanning a personal QR code at one of the stations. This then creates an engagement profile (Mac Pass Studio) which collects information about consumers’ favorite products and saves the information for the customer to easily access later. The eventual goal is to build out a full consumer profile by connecting any offline engagement with online engagement. This huge engagement story, referenced by Satya Nadella, CEO, Microsoft in a recent Keynote speech, is among many others scripted by Valtech.

Hence, with innovation at its core, Valtech is pushing boundaries when it comes to transforming businesses. The organization plays a key role in engaging with clients who work with them; knowing that they can help them to shape the future.