Srijan Technologies: Catalyzing E-commerce with Analytics & AI
A recent Forbes article talks about the transformation of the digital retail landscape and says, “Ecommerce is expected to change at an even faster rate as brands embrace the power of voice search and omni-platform/ omni-device options. Voice assistants are already being used to make purchases by 40 percent of millennials, with that number expected to exceed 50 percent by 2020.”
With that kind of change imminent and already happening, eCommerce businesses have to move rapidly and deploy technologies that deliver great customer experience while improving the topline and bottomline. That’s where digital engineering companies like Srijan Technologies can help. Srijan leverages the interplay of eCommerce platforms with digital, analytics and artificial intelligence, to help customers create innovative new business models.
Srijan has a demonstrated track record in global markets including Asia. Its expertise on web content management, big data analytics, machine learning, chatbots, and robotic process automation (RPA) helps global and local e-businesses deliver on desired outcomes for their unique business challenges.
Today, AI and big data analytics are critical enablers for eCommerce. According to a Gartner survey, 41 percent of organizations already have a focused AI strategy. Srijan Technologies has focussed on AI and is delivering high-performance eCommerce solutions based on open source digital platforms and industry leading AI tools such as from Amazon AI. “To deliver enhanced customer experiences, we have been integrating Alexa and other voice assistants to enterprise applications,” says Ashish Goyal, Srijan’s President - US & Head of Global Sales.
A Forbes Technology Council story shares how AI transforms online and in-store shopping
- Visual content search on social media - already, social media platforms account for nearly 3.2 billion visuals daily shares
- Automated image classification and tagging of products - increasingly, retailers such as ASOS, Target and Walmart are adding images and visual data into all of their other business data
With that kind of change imminent and already happening, eCommerce businesses have to move rapidly and deploy technologies that deliver great customer experience while improving the topline and bottomline. That’s where digital engineering companies like Srijan Technologies can help. Srijan leverages the interplay of eCommerce platforms with digital, analytics and artificial intelligence, to help customers create innovative new business models.
Srijan has a demonstrated track record in global markets including Asia. Its expertise on web content management, big data analytics, machine learning, chatbots, and robotic process automation (RPA) helps global and local e-businesses deliver on desired outcomes for their unique business challenges.
Today, AI and big data analytics are critical enablers for eCommerce. According to a Gartner survey, 41 percent of organizations already have a focused AI strategy. Srijan Technologies has focussed on AI and is delivering high-performance eCommerce solutions based on open source digital platforms and industry leading AI tools such as from Amazon AI. “To deliver enhanced customer experiences, we have been integrating Alexa and other voice assistants to enterprise applications,” says Ashish Goyal, Srijan’s President - US & Head of Global Sales.
A Forbes Technology Council story shares how AI transforms online and in-store shopping
- Visual content search on social media - already, social media platforms account for nearly 3.2 billion visuals daily shares
- Automated image classification and tagging of products - increasingly, retailers such as ASOS, Target and Walmart are adding images and visual data into all of their other business data
- AI-powered “visual listening” tools - for a deeper, nuanced understanding of brand performance and consumer preferences
Ashish refers to the company’s work on Drupal Commerce and integration of websites with Social Media, SalesForce, and Akeneo (PIM) for storing and classifying product images. “Among our largest e-commerce projects is an online marketplace with dynamic pricing, handling 5 million SKUs and 250,000 merchants, using Drupal Commerce,” he says. Srijan helped the client build a platform and distribution model to quickly launch across different geographies.
Big data analytics and machine learning are the other pillars for tomorrow’s eCommerce platforms. A survey by Tom Karwatka in medium.com highlights that Content + BI + BigData + Automation is key to understanding evolving consumer expectations and demands.
Srijan designs analytics dashboards that turn big data into actionable insights to unlock hidden growth opportunities. The company uses RPA to help companies detect misuse of their properties - brand names, logos, and products - via intelligent algorithms that help monitor and report counterfeit products. Srijan also deploys data analytics to generate real-time views into data point sets impacting daily eCommerce operations.
Mr. Goyal believes unified customer platforms that leverage a Drupal CMS hub for customer engagement, in-store experience, purchase, service, monetization, and analytics, will be the drivers for building, tailoring and scaling eCommerce solutions of tomorrow. Technologies such as API management (Apigee & WSO2), machine learning (Python, Amazon Lex), RPA are key to delivering enhanced customer experience.
With operations in six APAC countries and globally across UK, Germany & USA, Srijan has enhanced local delivery capabilities in the region. Its delivery model that leverages Scrum, Kanban, Agile approaches (deliver quick and tangible value), provides dedicated expertise to customers via its locally based analysts, architects, and delivery teams. Mr. Goyal says, “We believe in the concept of empowered teams who along with the technical prowess bring in business expertise and the commitment to solve problems for the customer.”
Ashish refers to the company’s work on Drupal Commerce and integration of websites with Social Media, SalesForce, and Akeneo (PIM) for storing and classifying product images. “Among our largest e-commerce projects is an online marketplace with dynamic pricing, handling 5 million SKUs and 250,000 merchants, using Drupal Commerce,” he says. Srijan helped the client build a platform and distribution model to quickly launch across different geographies.
Big data analytics and machine learning are the other pillars for tomorrow’s eCommerce platforms. A survey by Tom Karwatka in medium.com highlights that Content + BI + BigData + Automation is key to understanding evolving consumer expectations and demands.
Srijan designs analytics dashboards that turn big data into actionable insights to unlock hidden growth opportunities. The company uses RPA to help companies detect misuse of their properties - brand names, logos, and products - via intelligent algorithms that help monitor and report counterfeit products. Srijan also deploys data analytics to generate real-time views into data point sets impacting daily eCommerce operations.
Mr. Goyal believes unified customer platforms that leverage a Drupal CMS hub for customer engagement, in-store experience, purchase, service, monetization, and analytics, will be the drivers for building, tailoring and scaling eCommerce solutions of tomorrow. Technologies such as API management (Apigee & WSO2), machine learning (Python, Amazon Lex), RPA are key to delivering enhanced customer experience.
With operations in six APAC countries and globally across UK, Germany & USA, Srijan has enhanced local delivery capabilities in the region. Its delivery model that leverages Scrum, Kanban, Agile approaches (deliver quick and tangible value), provides dedicated expertise to customers via its locally based analysts, architects, and delivery teams. Mr. Goyal says, “We believe in the concept of empowered teams who along with the technical prowess bring in business expertise and the commitment to solve problems for the customer.”
