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Shopify : Taking E-Commerce to New High
Today, e-commerce has come to play in the way people shop. Replacing the brick-and-mortar stores, these online retail outlets are a preferred choice mainly for their convenience and the plethora of options available at the comfort of anyone's home. But in this highly competitive market, what gives an online retailer edge over its competitors? The answer lies in its website.
Study reveals that if only given 15 minutes to consume content, 66 percent of people would prefer to see something beautifully designed versus something plain and simple. The key to a customer's heart lies in a perfectly designed website since it creates a positive first impression and helps retailers turn their leads into brand loyalists. However, this is easier said than done. Designing a website and housing all the products needs a fair bit of creativity and market intelligence. This is where Shopify is moving the needle.
As a leading global commerce company, Shopify provides trusted tools to start, grow, market, and manage a retail business of any size. It makes commerce better for everyone with a platform and services engineered for reliability while delivering a better shopping experience for consumers everywhere. With its robust ecommerce platform, Shopify hosts customers' online stores and helps them organize the layout of the store's appearance through themes (which can be modified according to preference). It also offers payment processing, which allows customers to accept and receive payment for the products they sell. Moreover, the Shopify platform assists merchants in setting up and managing operations across multiple sales channels such as the web, mobile, social media, marketplaces, brick-and-mortar locations, pop-up shops to name few. This allows merchants to select from over 100 professional store themes that accurately align with their business objectives. Furthermore, merchants can even customize the colors, designs, imagery, and fonts without being adept designers.
Under its hood, Shopify has over 2300 apps, including as MailChimp, Xero Accounting, and Kit, that open doors for merchants to promote their products through drop shipping or social media portals. As the Shopify platform is built on Ruby on Rails, it enables companies to make rapid improvements in their websites. To that end, the firm assists merchants in managing a business starting from orders, products, staff, and customers from any geographic location through a mobile application. Not only does the app assist merchants in adding new products in a seamless manner, but it also enables merchants to oversee sales and orders in real-time. Rounding off its offerings is the robust payment gateway called the Shopify POS system that ensures seamless payment during the selling or buying a product. The offering is geo-redundant and lets merchants accept payments in-store or from remote locations.
Safe to say, Shopify helps people achieve independence by making it easier to start, run, and grow a business. It believes the future of commerce has more voices, not fewer, and is thereby keen on reducing the barriers that business owners face and is striving hard to make e-commerce better for everyone. What started with a team of 5 people in a coffee shop has today grown to over 5,000 across the globe. With over 1,700,000 businesses powered by the company to date, it shows no signs of slowing down. As constant learners, Shopify is leaving no stone unturned to bolster e-commerce in the near future.