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The journey of Brands & Small and Medium Enterprises (SMEs) establishing a foothold in the vast eCommerce landscape very much resembles a knight in shining armour trying to slay a mighty dragon. As in the fables, these knights have often taken to legendary weapons while bringing down the all-powerful beast. In the modern-day, these weapons translate to technological tools such as big data analytics used to conquer the mighty eCommerce landscape, wherein, Brands & SMEs dawn their armour of innovation to embark on their goal-oriented quest.
One of the well-known ecosystems within the Asia-Pacific region (“APAC”) of the modernday eCommerce scene that has forged such tools is spearheaded by Commerce. Asia - an all-in-one ecosystem strategically thought out and combined to conquer the eCommerce landscape. The Commerce. Asia ecosystem today comprises 8,000,000 SMEs with 61,000 active sellers exchanging over $375 million worth of goods annually, just in the southeast Asian sector.
The Segue into eCommerce
Brands & SMEs have traditionally sought the support of eCommerce marketplaces such as Amazon to launch their products to the market, without establishing their own front-end web stores. However, as the product succeeds, they are replicated in one form or the other by competitors or by the marketplaces, depreciating the value of the assets and sales built.
“Without all of the necessary business prerequisites such as frontend systems, accounting management applications, fulfilment capabilities and many more, SMEs in the eCommerce space soon become irrelevant or lose out to competitions”
“Without all of the necessary business prerequisites such as their own front-end web stores, accounting management applications, fulfilment capabilities and many more, SMEs in the eCommerce space soon become irrelevant or lose out to competition, if they do not have the right tools at their disposal,” begins Ganesh Kumar Bangah, Founder and Executive Chairman of the Commerce.Asia Group of Companies.
“Through our all-in-one platform, we are advocating the idea of omnichannel eCommerce, which really is all about empowering SMEs to optimize their business operations seamlessly across multiple sales channels to succeed in the Digital Economy.”
Many industry observers view Ganesh as being one of APAC’s tech icons and often refer to him as “Malaysia’s Bill Gates”. Back in Year 2003, he became Malaysia’s youngest CEO of a public listed company at 23 with the listing of MOL AccessPortal Berhad on the Malaysian stock exchange. His proven track record also includes listing MOL Global Inc on the Nasdaq market of the United States.
Commerce. Asia’s omnichannel platform, in turn, serves as the gateway of excellence for SMEs that are often overpowered by the intense competition from peers in the Asia Pacific region. In developed markets such as the United States, about 40 percent of eCommerce sales going through marketplaces such as Amazon, with the rest of the online sales goes through the brand’s own website or webstore. Contrastingly in Asia, businesses heavily rely on eCommerce marketplaces, which account for almost 80 per cent of the entire traffic observed for a particular product. Similarly, companies that have dominated the retail sector have now come to a standstill while trying to open up their ventures to the eCommerce world. Figuratively, Ganesh says, “eCommerce is an entirely new ball game. That said, once mastered, the rewards can prove extremely lucrative for the region’s entrepreneurs.”
We are advocating the idea of an omnichannel eCommerce, which would empower Brands & SMEs to sell across multiple channels while optimizing their business operations seamlessly
Most of the disparities above faced by SMEs are caused due to the lack of interoperability. Aaliyah Soraya, General Manager at Commerce.Asia, says that SMEs often implement containerized or localized solutions for logistics, supply chain, marketing, front end operations, customer acquisition, and many more, which would eventually hinder growth. For instance, these companies lean toward a host of solution providers to address various business needs, which end up creating silos that affect the overall performance of an SME.
Commerce.Asia’s holistic approach to eCommerce centralizes all of the business operations for clients, rather than having to hire multiple people to oversee different business processes. From core business operation management, automated dropship functionalities, big data analytics to on-demand fulfilment, one-stop delivery, and managed services, Commerce.Asia incorporates some of the best-of-breed technological innovations to help SMEs thrive in the Asia Pacific region.
The Power of Big Data
Analytics Commerce.Asia believes in nurturing win-win partnerships with clients while helping them generate sustainable revenue and increase profits consistently. The company upholds the philosophy of offering a unified ecosystem of opportunities that would create value and wealth for clients.
Commerce.Asia has garnered one of the largest SME databases in the Asia Pacific region, all of which enable the eCommerce giant to develop actionable insights into marketing and sales regimes. This Point of Interest (POI) database—spanning across Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, and the Philippines—enables clients to obtain accurate, locationspecific information about the target audience. It helps in generating leads based on user preferences and develops campaigns that include telemarketing, product pitching, and appointment generation, such that clients can focus on more critical tasks such as lead conversion, Furthermore, Commerce.Asia’s data cleansing services identify inaccurate entries within the POI database to minimize risk and maximize productivity while improving decision making processes within a business.
Commerce.Asia provides integrated managed services in the form of Webstore Development, hosting, and maintenance services, along with order fulfilment, digital marketing, and professional customer support services. The company synchronizes inventory and orders with multiple eMarketplaces for optimal customer acquisition, product listing, and content management functions.
Pillars of the All-in-one Ecosystem
• SiteGiant Omnichannel eCommerce platform
Commerce.Asia’s eCommerce ecosystem is further supplemented by its SiteGiant Unicart system that features all of the essential toolsets needed for eCommerce sellers to define their branding mantra. SiteGiant is integrated to more than 10 local and international marketplaces, all the while offering relevant services for Facebook and Instagram-dependant businesses. The function allows clients to develop their front-end systems to better realize profits through direct to customer business models. SiteGiant can also provide a straightforward shopping experience for customers interacting with sellers through Facebook and Instagram by hosting Facebook Shop, Messenger, Facebook Smart Responder, and Instagram Shopping functionalities under its eCommerce umbrella. Collectively, clients can automate sales processes, order fulfilment, and logistics operations by integrating with local and international marketplaces.
Yet another crucial module within Commerce.Asia’s ecosystem is Bizapp, a comprehensive mobile and web platform that efficiently manages agentbased businesses for social commerce. With more than 200,000 agents, 290,000 products, and 2.7 million orders processed annually, bizapp serves as the singular tool that suffices varied requirements related to social commerce. The module autonomously captures customer data while managing orders, payments, and agents across multiple levels of a business, thereby eliminating the possibility of duplication. Customers are given the privilege to fully control and manage the listing of their products, along with the ability to set different prices for different groups of agents. Bizapp’s sales reporting and 3PL integration capabilities help clients visualize their daily, monthly, or yearly sales reports on an intuitive dashboard. At the same time, logistics providers and warehouses can print consignment notes, arrange for the shipping of goods, and track the status of shipments directly from their mobile applications.
• Shippop Delivery platform
Shippop, the module that oversees logistics domestically and internationally, provides a single integrated interface with various logistics and courier providers, allowing them to prepare the order, print airway bills, and make payments on a unified solution. Essentially, Shippop brings together multiple delivery providers and numerous payment systems on a single pane of glass to streamline the logistics and supply chain processes for clients.
• Letmestore Fulfillment platform
Commerce.Asia also automates on-demand fulfilment operations by centralizing the real-time tracking and management of stocks within its warehouses, effectively optimizing the costs associated with the space utilized with no minimum tenure.
• Enterprise One Stop Managed Services
Commerce.Asia Enterprise combines the SiteGiant Omnichannel Commerce platform, Bizapp Social Commerce platform, Shippop Delivery platform and LetMeStore Fulfillment platform with managed services thus providing a one stop solution that enables Brands to effectively sell their products online with minimal hassle. Commerce.Asia also conducts performance marketing processes for clients, thereby helping them reach out to potential customers anywhere across Facebook, Instagram, Google, and similar social media channels.
One of the meritorious examples that serves as a testament to Commerce.Asia’s capabilities is with one of the largest bedding accessories companies in Malaysia. The home-goods client had previously performed exceptionally in the retail sector and hoped to connect with tech-savvy millennials that have grown a liking toward custom-designed home decor.
Upon engaging with the home-goods client, Commerce. Asia successfully catalyzed a 200 per cent sales revenue growth rate within one quarter, helping the client across numerous eCommerce avenues. Commerce.Asia allowed the client to access the across untapped potential within their customer demographic, and reach out to various consumers on some of the most popular eCommerce marketplaces in Malaysia.
Such success stories are the pedestal upon which Commerce.Asia stands today. The company, through its specialization in data analytics, has pioneered a unified eCommerce platform that incubates such goal-oriented businesses to self-sufficiency while preparing them with the essential tools and skill sets needed to set foot in the eCommerce arena.