ChannelAdvisor: Rethinking Digital Marketing Strategies

Customer buying behaviors can shift significantly and change long-standing business models in an instant. Today’s empowered consumers can buy at any time, on any device, from anywhere in the world. It’s imperative for brands and retailers to stay ahead of dynamic consumer behaviors to meet the demands in this ever-changing environment. Specifically, in the wake of the COVID-19 pandemic, it has become evident that brands and retailers need to remain agile to keep pace with consumer demands and rising advertising costs. Moreover, it is now more crucial than ever to identify and leverage all the different channels where people buy and the devices they use to shop.

ChannelAdvisor—a leading e-commerce cloud platform—has developed rock-solid relationships with hundreds of the world’s most prominent e-commerce channels to help brands and retailers align their solutions with ever-evolving customer demands. “We are well-versed in where and how consumers shop and are constantly updating our technology to match the latest trends,” remarks David Spitz, CEO of ChannelAdvisor. He continues to emphasize that with a multitude of options for buying online, now more than ever, it’s important to get products prominently placed in front of purchase-ready shoppers—on all the right channels, at just the right times. However, with a plethora of changing dynamics, it can be incredibly challenging for sellers to determine where to focus their efforts. To that end, ChannelAdvisor’s technology and tools serve as the foundation for a much more holistic approach.

Simon Clarkson, Managing Director of ChannelAdvisor, APAC, says, “Our dedicated specialists are among the most knowledgeable in the industry, and provide a steady stream of expert guidance, insider insights, and best practices to help sellers get as much as possible from our e-commerce platform.” Besides leading the company’s regional strategy and direction for growth, Clarkson is responsible for generating new business and extending client relationships across the e-commerce industry and international markets. By continually helping brands and retailers rethink digital marketing strategies, ChannelAdvisor—under a dynamic leadership—caters to both traditional and online retailers as well as manufacturers of consumer goods for adjusting to marketplace changes and adapting to transitions as they occur.

Every decision made at ChannelAdvisor—from product updates and enhancements to strategy guidance— is based on in-depth knowledge from long-standing relationships with key players: Amazon, eBay, Facebook, Google, Lazada, and many more. “We continue to focus our products where brands and retailers need our help the most: future-proofing their business. From managing inventory across marketplaces to strengthening their online strategy, our role is to be supportive of our customers who are trying to navigate channels that are growing at breakneck speed. We’re proud to be an industry leader that is committed to helping brands and retailers not only survive but excel in the e-commerce landscape,” notes Spitz. Thanks to expertise and partner ecosystem, ChannelAdvisor is uniquely positioned to help companies reduce the amount of complexity that goes into building a solid e-commerce strategy.

ChannelAdvisor’s mix of advanced technology and expertise has helped thousands of companies streamline operations, reduce cost, and increase revenue. One recent example is ASICS, which saw a 72 percent increase in YoY growth and 41 percent boost to revenue after turning to ChannelAdvisor Managed Services. The company has also assisted brands such as Crocs, which sells to consumers in more than 90 countries, and Speedmaster, which became the top seller in several categories within a month of launching on eBay. Besides, the company’s global client base includes well-known brands such as Huawei, KitchenAid, Dell, Samsung, TIMEX, and Under Armour.

Many clients recognize ChannelAdvisor as the “one-stop” platform for selling to consumers around the world. Unlike other e-commerce solutions that focus on a few features or a handful of channels, ChannelAdvisor helps sellers gain a competitive edge across more than 100 global marketplaces. From repricing tools to competitor insights to advanced analytics that can’t be found elsewhere, brands and retailers get everything they need to sell successfully—anywhere in the world.

Even during these challenging times, ChannelAdvisor has placed a high priority on providing uninterrupted service to its customers while also focusing on the safety of its employees. All teams are fully equipped to work from remote locations, with state-of-the-art systems in place to ensure the business continues as usual—for as long as it takes. The company also has a dedicated team tasked with monitoring the situation, allowing employees to support customers as needs change while constantly updating its COVID-19 resource center with new recommendations for brands and retailers.