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BigCommerce [NASDAQ: BIGC] : The Power of Innovative E-commerce
Ever since Rick Alden brought Skullcandy to the limelight, not only did it bring to the table a better set of headphones, but it also became the original audio lifestyle brand that perfectly blended with the snowboarding lifestyle. However, despite the staggering success and figures, the company faced major roadblocks with expanding its sales. Reason? Skullcandy’s expensive and difficult-to-maintain e-commerce platform. Hence, the need of the hour was a more flexible and agile platform that complimented the company’s workflows and slow cadence approach.
Enters BigCommerce. The company, convinced by the need for versatility and adaptability in the Skullcandy operations, began its search for a new ecommerce platform. It began investigating a number of different options ranging widely in complexity and cost and dug deep into the functionalities of its top choices to ensure that all bases are covered. Keeping the mind the importance for Skullcandy to have a solid API base for dealing with all the connections it has, BigCommerce initiated a platform migration that not only streamlined workflows but also gave wings to its digital-first approach.
Today, through its powerful APIs, BigCommerce is paving the way for Skullcandy to connect its product information system to capture orders, interface with the credit card companies, calculate tax, and interface the data collected into its ERP system for fulfillment. BigCommerce not only checked the boxes for current needs but also anticipated the future market demands and added functionalities that can drive the client’s ecommerce business in the days to come.
This is one of the many endeavors that BigCommerce has under its hood so far. With a mission to help merchants sell more at every stage of growth, from small startups to mid-market businesses, to large enterprises, the leading Open SaaS solution is empowering merchants to build, innovate, and grow their businesses online.
BigCommerce drives customers’ ecommerce success through its industry-fast APIs that automatically syncs data from 3rd party systems (such as ERPs) seamlessly into its platform. The highly responsive server-to-server and login APIs for custom backend SSO functions enable a complete headless commerce experience and bring more traffic with customizable, SEO-friendly URLs and out-of-the-box Metadata, and robots.txt editing. Besides, BigCommerce's powerful engine connects WordPress sites with a pre-built plug-in and allows brands to focus on content from an editorial perspective. Furthermore, the company merges headless commerce with sophisticated enterprise content management through BigCommerce’s Acquia Digital Experience integration suite and imparts customers with full control of their site while efficiently handling the administration and checkout for a native app experience. This saves significant developer resources of customers and allows them to easily discover test and onboard headless solutions from deep within the BigCommerce control panel.
Propelled by such contributions and accomplishments, BigCommerce is all set to establish its prominence across the e-commerce industry. Moving forward, the company aims to further innovate and augment its services for the benefit of clients, thus helping them boost their standing pave a path to success.