BCNetcom: Enhancing Magento E-Commerce with Augmented Reality (AR)

BCNetcom provides a full cycle of Magento e-commerce development by leveraging the power of AR and machine learning enabling better user experience and better sales

Brands are increasingly using Magento as the underlying technology for their online store, and BCNetcom is enabling merchants to access this technology by providing a total solution for Magento development—from design, development, O2O integration, hosting and on-going support and operation to data analysis and digital marketing. Its solution supports both Magento Community and Enterprise versions.

Moreover, the company invests in research and development to take maximum advantage of new technologies such as AR and AI; forcing on driving more sales as well as allowing better user experience. Integration of AR to e-commerce platform is a key feature of the company’s service that enables merchants to interact with their target users resulting in increased ROI. This technology allows virtual dressing or superimposes the products into a physical scope and provides a better understanding of the products. Taking the example of an online jewellery store, integration of augmented reality to e-commerce sites allow consumers to virtually try on jewellery anywhere, anytime before making a purchase. “This kind of interactive solution increases the customers’ time spent on the website and provides them with a physical store like user experience which ultimately helps in getting more sales,” notes Marshal Hon, Sales Director at BCNetcom.

With offices in Hong Kong and China, BCNetcom recognizes the latest trend in e-commerce and continues to integrate more AR and AI features in its offering while maintaining its primary focus in the APAC market. Moving towards the future, Hon sees a bright future of e-commerce with new technology on the rise. “In the coming years we will be focused on sales intelligent, machine learning, AI and integrate into CRM solution and mobile app solutions,” he concludes.