ChannelAdvisor: Helping Retailers Worldwide Improve their Online Performance

Today, given the rapid influx of online shopping websites and the growth of various digital avenues, customer buying pattern is constantly changing. For this reason, it is getting more and more important for brands and retailers to continuously monitor and study the dynamic consumer behavior and stay ahead of it. Particularly, in the wake of the COVID-19 pandemic, it is becoming quite clear that brands and retailers need to be quick on their feet to keep pace with consumer demands and rising advertising costs. Besides, now it is more important than ever for retailers to recognize and leverage the diverse channels and devices customers use to shop.

ChannelAdvisor—a leading e-commerce cloud platform—has built relationships with numerous leading e-commerce channels to help retailers work in alignment with the ever-evolving customer needs. “We are proficient in understanding where customers spend their time. We are also constantly updating our technology to match the latest market trends,” says David Spitz, CEO of ChannelAdvisor. The company understands that with a plethora of buying options, it is critical to get the products prominently placed in front of purchase-ready customers, on the right channels, at the right time. However, it is incredibly challenging for the retailers to pinpoint where to focus their efforts. Here, ChannelAdvisor’s tools and technology offer a much more holistic approach.

ChannelAdvisor’s Shoppable Media solution keeps interested customers on their path to purchase by providing them a seamless and dynamic connection to their preferred retailers.

Shoppable Media offers a Where to Buy Online module, which easily integrates into the client’s website or digital campaigns via a custom-built widget or API. With this module, e-commerce brands can define their top online retailers and the order they prefer them to appear. The customers can also see the preferred retail partners with in-stock products as well as prices. From here, customers can seamlessly connect to their preferred retailers’ website and ultimately purchase a product.

Under the dynamic leadership of David Spitz, the company caters to both traditional and online retailers as well as manufacturers of consumer goods for adjusting to marketplace changes and adapting to transitions as they occur. The CEO emphasizes that ChannelAdvisor focuses its products where brands and retailers need them the most: future-proofing their business. Every decision regarding product updates and enhancements to strategy guidance at ChannelAdvisor is based upon in-depth knowledge from long-standing relationships with key players such as eBay, Amazon, Google, Facebook, Lazada, and more. From managing inventory across marketplaces to strengthening their online strategy, ChannelAdvisor supports its clients who are trying to navigate channels that are growing at breakneck speed.

What makes ChannelAdvisor an industry leader in the e-commerce space is the blend of advanced technology and expertise. With this perfect combination, the company has helped hundreds of companies streamline operations, increase revenue, and reduce cost. One such example is ASICS, a Japanese multinational corporation that produces sports equipment, which witnessed a 72 percent increase in YoY growth and 41 percent rise in revenue after using ChannelAdvisor’s solutions. The company also helped Crocs, an American company that manufactures casual footwear, which sells in 90 countries. Besides, the company’s client base includes Dell, Samsung, Huawei, Under Armour, TIMEX, and more.

A lot of ChannelAdvisor’s clients recognize it as the “one-stop” platform for selling to consumers around the world. And even during the unprecedented times of the ongoing COVID-19 pandemic, ChannelAdvisor has placed a high priority on helping its clients. The company has also dedicated a team to monitor the situation and support its clients as the customer’s needs change during the pandemic.